Service Quality Dimensions are an important factor in analysis especially when you are opting for your health services.
Credibility is a critical factor in evaluating the quality of services, and people often fall into the trap of making assumptions or being swayed by quick-fix marketing gimmicks. In today’s fast-paced and information-overloaded world, consumers may find themselves overlooking essential aspects of credibility, leading to potential dissatisfaction and disappointment. Let’s explore some common reasons why people may overlook credibility in services and how to avoid falling into these traps.
1. Lack of In-depth Research:
In the era of instant information, people may be inclined to make decisions quickly without conducting thorough research. Quick online searches or relying solely on advertisements can lead to oversights regarding the actual credibility of a service.
Solution: Encourage individuals to dig deeper before making decisions. Look for reviews, testimonials, and third-party assessments. Reliable sources, such as professional organizations, can provide insights into the credibility of a service.
Celebrity-promoted OTC medicines, reliance on someone else’s recommendations, YouTube university-promoted medicines, and ideas do not come under in-depth research.
2. Assuming Price Reflects Quality:
There’s a common misconception that higher prices automatically equate to better quality. Some marketing strategies play on this assumption, leading individuals to believe that expensive services are inherently more credible.
Solution: Educate consumers about the importance of evaluating value rather than relying solely on price. Encourage them to consider factors such as reputation, customer reviews, and industry certifications when assessing credibility in a product-based market.
In a health value-based market the higher the value the bigger the price. An internee, a doctor appointed in a payroll at the franchise, a beginner, generalist might charge much less that cannot to compared with specialization and multiple superspecialization costs.
3. Overlooking Long-Term Value:
Quick-fix marketing gimmicks often focus on immediate benefits or results, overshadowing the importance of long-term value. Consumers may be enticed by promises of instant solutions without considering the sustainability and reliability of the service.
Solution: Emphasize the importance of long-term results. Genuine services prioritize sustainable outcomes over quick fixes. Encourage individuals to look beyond immediate promises and consider the lasting impact of the service.
A doctor who can pinpoint the potential dangers and customize prevention programs has the highest value.
4. Ignoring Red Flags:
In the pursuit of convenience, individuals may overlook or dismiss red flags indicating potential issues with the credibility of a service. This can include vague information, lack of transparency, or inconsistent communication.
Solution: Promote a vigilant approach. Encourage consumers to be aware of warning signs and take the time to investigate further if something seems unclear or suspicious. Transparency is a key indicator of a credible service.
Change of appointed doctors, their lack of time, inability to understand and comprehend the issues of the patient. Focus on writing prescriptions and repeated follow-ups. Lack of empathy and false assurances are the denied parts of service quality dimensions. Crucial to be aware of.
Lack of maintaining confidentiality.
5. Being Influenced by Trends:
Trends and fads can heavily influence decision-making, especially in industries where new services emerge frequently. People may be drawn to the latest craze without thoroughly evaluating the credibility and effectiveness of the service. Reliability is a service quality dimension that has to be very sure in health care.
Solution: Advocate for informed decision-making. Remind consumers that what works for one person may not work for another, and the latest trend may not necessarily be the most credible option. Encourage a personalized approach based on individual needs and preferences.
Especially in the market of food and beauty industry, the use of herbal, healthy, and organic does not necessarily indicate that it preserves one’s health.
In conclusion, overcoming the pitfalls of assumptions and falling for quick-fix marketing gimmicks requires a shift toward informed decision-making. By promoting research, emphasizing long-term value, educating about pricing misconceptions, encouraging vigilance, and steering away from trend-driven decisions, individuals can make more informed choices that align with their needs and contribute to a more credible service landscape.
Dr.Sowmya Suryanarayana is a practicing Ayurveda Physician and consultant. A coach and a trainer empower people in various sectors of society in health, and business assisting their critical thinking. Connect With Dr.Sowmya Suryanarayana
